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Covely Let's talk
SENIOR GROWTH MARKETING, WITHOUT THE FULL-TIME HIRE

Marketing that pays for itself.

Covely brings senior growth marketing to ambitious businesses, without the overhead of a full-time hire or the wait time of a big agency. Over 13 years of hands-on experience, across very different kinds of businesses.

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Introduction

Marketing built around your business, not a framework.

Covely helps ambitious businesses navigate what's next: spotting opportunities, sharpening strategy, and making marketing feel clearer. Always collaborative. Always built around what actually matters to your business.

Yasmin, founder of Covely
The founder

Meet Yasmin.

Covely was founded by Yasmin, a senior marketer with over 13 years of experience across London, Dubai, and international markets spanning EMEA, APAC, and the Americas.

Her career started in journalism and entertainment media, then moved through deep tech, fintech, legal tech, SaaS, events, food and beverage, publishing, and non-profits.

Different sectors. Connected thinking. More about Yasmin →
Ways to work together

Support that flexes to the size of the problem.

A day rate is one option, not the whole offer. Covely flexes to match how a business actually needs support. Where are you right now?

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Perspective

Built across industries that rarely meet.

This range isn't a trade-off against expertise. It's usually where the sharpest thinking comes from.

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London, Dubai, EMEA, APAC, the Americas.

Featured case study · Healthcare · Events

Double-digit attendance growth for a leading healthcare symposium.

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CX Symposium needed to reverse a post-pandemic dip in attendance and hit an ambitious growth target. A sharper acquisition strategy fixed the messaging, the channels, and how performance was measured. The result: double-digit growth.

In their words

What partners say.

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About Covely

Most growth strategies are borrowed, not built.

Businesses watch what someone else is doing, copy the activity, and hope for the same result. Few ask why it worked for them, or whether it will work for you.

Marketing isn't mass communication. It's solving a real problem for a specific group of people, and being clear about who you are and what you stand for.

Your brand is what people say about you when you're not in the room. Marketing is how you earn it.

That's why I started Covely.

Yasmin, founder of Covely
YasminFounder, Covely
Founder

Hi, I'm Yasmin.

A senior marketer with over 13 years of experience across London, Dubai, and international markets spanning EMEA, APAC, and the Americas.

My career didn't start in marketing. It started in journalism and entertainment media, then moved through deep tech, fintech, legal tech, SaaS, events, food and beverage, publishing, and non-profits. Forbes calls this kind of non-linear career a genuine advantage, it's taught me to spot patterns other people miss.

Covely is where that experience goes independent.

How I work

Thoughtful marketing. Built around your business.

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Background

Built from experience across international markets and multiple industries.

Working across different industries and markets has built a broad commercial perspective: the ability to adapt quickly, spot opportunities early, and connect ideas across sectors that rarely talk to each other.

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Services

Marketing support for businesses ready to grow, evolve, or launch something new.

A day rate is one option, not the whole offer. Covely flexes to match how a business actually needs support: senior leadership, a focused project, or an outside sounding board.

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Ideal if you need to
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Engagements

Choosing the right level of support.

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Case studies

From reactive activity to a marketing engine.

Each story shows marketing shifting from reactive activity to a structured, aligned and commercially focused engine.

Explore them below to see how the right leadership, foundations and specialist support unlock confidence and momentum inside your business.

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Contact

Let's talk about what your business actually needs.

Tell me where the business is right now, what's getting in the way, and what you'd like to change. I'll take it from there.

  • Direct yasmin@covely.uk
  • Based London, working globally
  • Response Notes get a reply within two working days.

Thank you. Your note is with me.

I read every note myself, and you'll get a personal reply within two working days.
What kind of support are you exploring?
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